NCAA tournament's TV ratings highest since 2005
NEW YORK (AP) -The NCAA tournament's television ratings are the highest since 2005.
Through the regional finals, this year's tourney has averaged a 6.0 rating and 13 share. That's up 11 percent from 2010.
This was the first season of the NCAA's 14-year, $10.8 billion contract with CBS and Turner, which meant every game was televised nationally for the first time.
Sunday's regional finals on CBS earned a 7.6/16, the same as 2010.
CBS Sports chairman Sean McManus says “as far as I'm concerned, I think everything turned out even better than I thought it was going to.”
Ratings represent the percentage of all homes with televisions tuned into a program. Shares represent the percentage of all homes with TVs in use at the time.
CBB headlines
- A Final Four of big bets, busted brackets
- McDermott's 21 leads Creighton 84-76 CBI win
- Drew enrolls at UCLA after leaving N. Carolina
- Kent State makes Senderoff interim coach
- Honeycutt to leave UCLA for NBA draft
- Calipari making Kentucky's investment pay off
- Fast and loose, VCU cruising to Final Four
- Calhoun: Legacy can wait until after Final Four
- NCAA Capsules-Final Four
- NCAA tournament's TV ratings highest since 2005
- Martin: NCAA punishment not worry for new coach
- George Mason paved the way for Butler, VCU
- Roll Tide, and VCU, too! 'Bama coach on wild ride
- Fredette leads AP All-America team
- Michigan guard Darius Morris is testing NBA waters
- Michigan State C Garrick Sherman is transferring
- 2010-11 AP All-America teams
- National Team Leaders
- National Ind Leaders
- Butler (17-10)
- Butler-VCU Matchup
- Connecticut (50-28)
- Connecticut-Kentucky Matchup
- Kentucky (107-46)
- Kentucky Statistics
- Virginia Commonwealth (10-9)
- Virginia Commonwealth Statistics
- Ga. Tech hiring Dayton's Gregory as new coach
- Another crushing NCAA exit for Kansas, Self
- Cinderella officially departs the NCAA tourney